There is a great story I recently heard that reminded me about what it takes to be successful in marketing your business.

So try to picture this – you are creating an ad campaign for a new product or service and you want to reach a mass audience.

Everyone somewhere or another has come across this email subject, “Click Here to receive your Free Macbook Air” or some other latest and greatest product.

If the news came out that a portion of California broke off into the water, it might take some time to comprehend the effects of what transpired, but it wouldn’t come as a surprise. Similarly, below Yellowstone sits a super-volcano, that when…

TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes

Representatives for some of the country’s top product manufacturers are hoping to prevent a repeat of last month’s posting of unauthorized coupons on a popular online social network

When it comes to corporate gifts, there’s nothing better than cookies as a reward or thank you.

Enter Marcelita’s Cookies, a family business that makes and distributes Hispanic gourmet cookies

By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More

TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased

How many people or companies do you know that get it right the very first time?