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Fewer E-mails Being Opened
A study recently conducted by MailerMailer showed that the average marketing e-mail open rate fell to 13.20 percent in the first six months of 2008.
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Agencies
Verizon Pumps Up Volume on New Beyonce Album
Verizon Wireless is offering its customers downloads of tracks from Beyonce’s new album through its V Cast music service in advance of the album’s release later this week.
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Agencies
Target Advertises Aguilera Exclusive on Mobile Blogs
Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media.
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Globalizer announced the official launch of its new affiliate marketing network
Globalizer, LLC, an online marketing agency announced the official launch of its new affiliate marketing network, www.GlobalizerNetwork.com
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Fox Interactive Media’s Michael Barrett Named CEO of AdMeld
New, Advanced Platform Emerges from Beta Program to Maximize Publisher Revenue from Networks and Exchanges
Gets $7 Million Backing from Spark Capital and the Foundry Group -
Trancos, Inc. Announces Launch of LEADCAST, an Innovative Lead Exchange Marketplace
Trancos, Inc, a leading online marketing company is announcing the launch of a new division: www.leadcast.com. This new self-serve platform allows businesses to bid on leads in real-time and sell leads. Leadcast is to leads what Google Adsense is to clicks.
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US Loses More Than 2.5 Million Internet Users
Half of the 10 countries followed each month by Nielsen Online saw their active Internet home user populations drop in September compared to August. The U.S. lost the most users, while Switzerland lost the largest percentage of its users.
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The State of the Browser Wars
The dust from Google Chrome’s arrival has long since settled, so it’s time to refocus for a bit on the two current big boys in the browser wars: Microsoft’s Internet Explorer and Mozilla’s Firefox.
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Spam Profit Margin sux0rs?
A team of seven researchers at the University of California, Berkeley and UC, San Diego got into the Storm botnet to get a closer look at how much money spammers might be making.
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Online Sales Shrinking
According to comScore, e-commerce sales have been sliding down a steep hill this year. While growth is still happening, figures are declining closer and closer to no growth at all.
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