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  • Spam Resurrection in 2008

    If you received 45,000 spam messages in 2008, you’re an average unprotected user, according to Google, which drew its data from the Postini Message Security network.

  • Retailers Look to Expand Video, Cut Podcasts

    Tight times call for drastic measures for online retailers. To many, this will mean cutting less necessary marketing tools and spending more on ones that are worthy of investment.

  • Google, Electronic Arts Win December

    According to the most recent figures released by Nielsen Online, Google was the top parent company while Electronic Arts Online was the stickiest brand online in December 2008.

  • Nielsen Suspends PRISM In-Store Data Development

    The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.

  • Steve Richter, Part 1

    Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve…

  • Steve Richter, Part 2

    We continue with our conversation with Steve Richter, President of Media Breakaway, the parent company of affiliate.com and other high growth divisions.

  • Advantages of Building a LIST

    Email marketing: it has quickly become one of the hottest new industries of the past decade, with more people than ever before seeing substantial returns on this investment.

  • Lessons Learned From The Frontlines of eCommerce

    It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.

  • MarketLeverage Announces The Online Advertising Industry’s First Affiliate Help Videos

    GreenLinksTM tutorial video program, the online advertising industry’s first interactive video educational tool.

  • Americans Spend 30 Percent of Leisure Time Online

    Internet users in the U.S. spent about 30 percent of their leisure time online in 2008, according to a study conducted by TNS Global.