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Resurgence of Facebook Applications
It could easily be argued that Facebook’s redesign more than six months ago basically threw a blanket over the social network’s applications. While many of the irritating aspects of applications were muted thanks to the new interface, it came at a big cost to Facebook application developers.
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Spam Landscape Shifts a Bit
Symantec recently released its “The State of Spam” monthly report for February 2009, which showed that the U.S. is losing a bit of ground to other countries in terms of being a region of origin for spam.
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Optimize your way to PPC success
If you ask the top pay per click marketers what is one of the factors that have allowed them to achieve their success it’s their ability to optimize campaigns. Being able to adapt to the changing demands of the market can determine whether a PPC campaign will be successful or just a drain on your budget.
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How does an Email Marketer cut through inbox clutter?
Email marketing has had so much success that we are now starting to see more restrictions on deliverability and lists are becoming less responsive due to the increasing amount of competition.
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Incentive Promotion: Crossing the Chasm
The rise of the fake blogs (“flogs”) and what has subsequently been called flogvertising has its many supporters, e.g,. those making a killing and the FTC bean counters, as well as its fair share of detractors, e.g., burned…
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Incentive Promotion: Crossing the Chasm – Part 2
In the past we’ve written, probably more than any other publication, about various forms of incentivized marketing. It’s an amazing business that has had more comebacks than John Elway, and despite the lickin’, keeps on…
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52 Percent of US Internet Users will be Social Network Users by 2013
Figures released on Monday by eMarketer showed that an estimated 79.5 million Internet users in the U.S. used social networks in 2008, about 41 percent of the entire Internet population in the country.
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Agencies
Twix Seeks Big Laughs in Video Contest
Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand.
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The (Still) Super Bowl
There is a line from the upcoming movie, “He’s Just Not That Into You,” where Drew Berrymore’s character laments how she gets rejected by seven different technologies, saying dating today is very exhausting. While not involving a…
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The Affiliate Marketing Stimulus Package
A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, “The Economics of Giving It Away,” which tries to tackle (in non-book form) one of the more difficult challenges…
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