Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It’s actually quite cut and dried if you look at it. In the short term, marketers

Nielsen Online recently unveiled a quick peek at the online advertising landscape in January. The business-to-business, software and Web media industries experienced big boosts in ad impressions, while some familiar companies topped the sponsored link impressions list.

According to recent figures released by e-mail marketing strategy and creative services firm Smith-Harmon Inc., retailers ramped up their promotional e-mail campaigns in December, building on a trend that began in September.

comScore’s latest portrait of the top Web in January showed that tax and career sites experienced big boosts in traffic, while Facebook finished the month in the elite top 10 list of the biggest Web properties for the first time.

In any business venture, you should begin with the end in mind. For email marketers, the end goal is to execute a successful email campaign.

A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It’s true. Q1 2009 has ushered in the year of the flogs…

In less than a week, we set off to Vegas once again, this time for the second installment of online lead generation trade show, LeadsCon. Last year, in its inaugural year, the planners hoped that they would attract 350…

Nielsen Online and comScore qSearch agree that Google was the top search engine in January, and they nearly agreed on exactly how much market share the search giant claimed during the first month of 2009.

JetBlue Corp. is offering down-on-their-luck customers a helping hand: a refund on booked flights.

Hyundai Motor America is expanding the parameters of its innovative consumer protection plan with a variation on the theme that enables a 90-day payment relief benefit if a Hyundai purchaser loses a job involuntarily.