Author

  • Regulating the Press? The FCC’s Targeted Investigations Raise Alarms

    The FCC’s latest investigations into media companies, led by Trump-appointed chair Brendan Carr, have raised alarms about press freedom. Targeting DEI programs at select organizations while ignoring others, the probes appear less about regulation and more about exerting political pressure. With NPR, PBS, CBS, and others under scrutiny, experts warn this could be a step toward weakening independent journalism—echoing tactics used by authoritarian regimes.

    From
  • Caraway Home reduces theft, WISMO calls with better communication 

    Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers.  During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders.   These are higher than usual benchmarks for […]

    From
  • PRNEWS Live: Safeguarding DEI Communications

    PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

    From
  • Cynopsis Sports 2/25/25: ESPN and MLB end media rights deal

      Tuesday February 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter.    ESPN, MLB STRIKING OUT MLB’s pursuit to fix its game distribution troubles took a massive turn when the league and ESPN announced their media rights deal was ending after the 2025 season. Both sides claimed to have […]

    From
  • Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025

    In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: “Panasonic’s story began over a century ago with this—the double socket. This is the spark that ignited decades of innovation and passion, comfort […]

    From
  • All TOGETHXR Now

    By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on a T-shirt – it’s a movement, gaining traction as TV ratings and coverage, merchandise sales and fan attendance rise, bolster  the fact that women’s sports leagues are growing in the sports zeitgeist. Playing a role in that rise in popularity […]

    From
  • The Brief: Data Banks and Teddy Takeovers

    This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.

    From
  • How DeepSeek Took Over the AI Conversation

    The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.

    From
  • Walmart’s booming ad business buoys profit  

    Walmart reported its ad business grew 27% year over year in 2024, reaching $4.4 billion.   Walmart Inc.’s advertising business is helping grow the retailer’s operating income faster than its sales.   The mass merchant reported its total sales grew 4% in 2024, while its operating income increased more than 8%.  “The way we’ve designed […]

    From
  • Q&A with Kendra Scott’s VP of digital on how the brand increases conversion with customer experience tweaks 

    Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott.  […]

    From