-
Disintegrating Trust: The Challenge of Leadership
President Obama has not quite held office for two months, yet judging by the political wrangling it would seem as though he either has been in office much longer or didn’t win with nearly as much support as he did. In politics as in…
-
Agencies
Davie Brown Names SVP for Music and Gaming
Davie Brown Entertainment has hired Rob Souriall as senior vice president for music and gaming.
-
Notes – Ad Economy
Nobody likes to be the bearer of bad news. Shocking news, yes, but bad news no. While it might be true, bad news causes anyone to come away feeling hopeless. They feel lost in a system and problem greater than…
-
73.3% of All E-Mails Were Spam in February
The most recent MessageLabs Intelligence report showed that the e-mail spam rate declined slightly in February compared to the previous month, while the phishing rate saw a small increase.
-
Career Sites See Gains in January Traffic
The implications of the precipitous downturn in the U.S. economy for the Internet are many, and include a general boost in traffic for online career development Web sites, according to recent figures released by Nielsen Online.
-
ROI is King
According to iMedia Connections, marketers in the U.S. appear to be eyeing strategies that offer more measurable results.
-
Safari Dominating Mobile Browser Market
While Microsoft’s Internet Explorer Web browser still has a strong hold on its leadership position in the traditional browser market, Apple’s Safari mobile browser has an even stronger grip on its top position in that market.
-
Ringtones – The Final Frontier
The current, at least our current, interest in the flog space has meant coverage on one of our other favorite sectors. Interestingly and perhaps not surprisingly, the future of the flogs will probably mirror that of the ringtone space. It begins…
-
Subject Lines can make or break you
The first thing your customer sees of your mailing is the subject line. It is what entices them to open or simply delete the email. The subject line can make or break the offer.
-
Agencies
Britney Endorses an Apparel Brand for the First Time: Candies
Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.
Author