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Role of The Middle Man
A few weeks ago we wrote about the distinction between an affiliate and an arbitrager. The rise of the flogs and the more recent rise of the review pages only helps illustrate that point. At its most essential, the affiliate…
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The Return of Jeeves (in the UK)
After spending three years in retirement, Jeeves has returned to Ask.com, compelling the search engine to revert back to its original name, Ask Jeeves – in the U.K.
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MySpace Still King of the Social Networking Hill
According to recent figures from comScore, MySpace retained its spot atop the list of online social networks in February, though its year-over-year growth was dwarfed by Facebook’s.
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Online Ad Spending Bucks Miserable Expectations
Global advertising spending is expected to be down this year according to three big ad buyers.
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Energy Used for Spam Could Power 2.4 Million Homes
A study recently released by McAfee asserts that the annual amount of energy used for spam-related activities around the world could be a lot more productive if used otherwise.
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Agencies
Sprite Combines Music, Social Nets and Reality TV in European Campaign
Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers
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Agencies
Origins Offers Samples in Exchange for Recycled Packaging
Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product
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Agencies
MovieTickets.com Debuts Loyalty Program
MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers
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Agencies
P&I Postscripts
OFFICE DEPOT: is drawing in customers by letting people make copies of their resumes for free (up to 25 copies)
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Facebook = Lower Grades?
Does Facebook use lead to lower grades?
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