Google unsurprisingly took the lion’s share of the U.S. search market in May, but will Bing’s popularity take a bit out of the search giant’s piece of the pie in June?

Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.

When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.

Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy…

The people in our space comprise a hodgepodge of personalities with some major clusters around certain characteristics. One of those clusters still confuses me, but it seems to have something to do with the non-traditional…

The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons

According to recent figures released by Myers Publishing, product placement is among the few advertising channels to see growth in the U.S. this year.

Nearly half of all respondents to a recent survey conducted by Forbes said that search engine optimization is the most effective online marketing tactic for generating conversions online.

As one of the few people in the internet world who still watches a lot of TV, last night I saw my first commercial for Bing. Today, as an experiment I decided to ask a few different people what they thought of Bing. A former Microsoft…

Last week when thinking about the disruption innovation causes to businesses, airlines came to mind first but are far from the only widespread pillar of our business and personal lives that end up reacting to change…