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  • College Bowl Sprawl

    The college bowl scene, once a few games dominating New Year’s Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

  • When is too Far?

    Ok, this might be an unpopular thing to write on this page. But the reality is that there always has been an undercurrent of dread for commercial ploys

  • Azoogle announced the launch of Epic Ad Center

    Azoogle.com, Inc. has announced the launch of its latest product, the Epic Ad Center.

  • Amway enters Affiliate Space

    Two weeks ago we shared our interest and enthusiasm for Facebook’s new ad platforms, not so much because of the targeting capabilities but because it had the chance to usher in a new era of performance…

  • News, the Broken Variety: Weighter Danger

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

  • The Changing Performance Landscape – A Retrospective

    The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the…

  • Google Increases Its Lead in October

    The most recent comScore figures show that Google led the search engine rankings yet again in October 2007.

  • Healthy Black Friday for Online Retailers

    According to recent comScore figures, consumers spent $531 million on online non-travel purchases on Black Friday, a 22% increase from last year’s figure.

  • Online Ad Spending in Canada Plays Catch Up

    Superior currency strength is not Canada’s only boasting point when it comes to comparing themselves with the U.S

  • Out With the Old, In With the New?

    Starbucks has relied upon the tried-and-true marketing method called word-of-mouth marketing, and until recently it seemed that that was all the coffee giant needed.