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The Week In Review
Headlines from the last week.
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5 Billion Mobile Subscriptions in 2010
There will be 5 billion mobile cellular subscriptions around the world in 2010, according to the International Telecommunication Union (ITU).
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Agencies
An Online Exchange for Landlords and Retailers Pops Up
A new online exchange called PopUpInsider.com matches landlords of vacant space with retailers and marketers looking to open temporary pop-up shops
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Headline Brief
weekly review on news around the industry
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Android, Apple Gain Smartphone Market Share
Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.
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BrandBowl 2010: Doritos, Google Top Brands During Super Bowl
What do you get when you combine the power of Twitter with the blockbuster commercials run during the Super Bowl?
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Real-Time Bidding Could be Key to Display Advertising’s Resurgence
As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?
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Social Networks to Get $2.5 Billion in Ad Spending in 2010
Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.
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LoudMo Unveils Increased Payouts and New Marketing Tools
Summary: LoudMo, the leading pay per install (PPI)affiliate program, launches new, increased payout structure and adds Babelfish, ChameleonTom and new search toolbar powered by Bing to its product line up.
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Lessons in Unsustainability
Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by…
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