A recent enforcement action taken by the Federal Trade Commission (“FTC”) to shut down a marketer using text messages highlights the need to be mindful of the law and regulations that govern mobile marketing.

A report from GroupM and comScore delves into how search and social media mingle and influence the purchase path of consumers. One of the findings was that when consumers were exposed to both search and social media, click-through rates rose by 94 percent.

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We take our industry for granted. It stresses us. It keeps us up at night. We bitch about it. We hate Google or Facebook. We wonder why a bird game can make one hundred million dollars…

Among the many highlights from eMarketer’s “Smart Devices: Phones, Tablets & More — Opportunities for Marketers” webinar is that smart phone users and tablet users have different tendencies when it comes to advertising on their devices. Also, the emergence of tablets will disrupt both the PC and mobile…

“The era of marketing singularly to the 18 – 34 hardcore male gamer is officially over,” proclaims a recent blog post from Flurry, a smart phone application analytics and monetization platform.

According to the “State of Mobile Advertising” survey from Jumptap (a mobile ad network) in conjunction with DM2 Media, more than four out of five marketers are into the mobile arena, offering yet another piece of evidence that mobile advertising is, indeed, becoming mainstream.

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The latest quarter research report from Brightcove and TubeMogul shows that brands saw a “massive” jump in engagement in the fourth quarter of 2010 from the previous quarter, suggesting that “brands are improving the quality of their content and connecting with receptive audiences.”

According to Medialets, a rich media ad platform for mobile, mobile rich media ads are surging, led mostly by iOS devices. The company’s recent figures also show fragmentation for Android devices.