Econsultancy and Adestra recently partnered to unveil the “Email Marketing Industry Census 2011,” which contains a wealth of information examining the state of the industry in 2011.

While we like thinking of ourselves as up to date on many of the major issues in the performance marketing world, the uncomfortable reality for us is that there are so many that we both don’t follow and cannot claim anything close to…

As we were first wrapping our heads around the affiliate nexus tax, one of the first questions we had was trying to figure out how it would be implemented. For example, if a consumer clicks on an affiliate link where the affiliate resides in a state with the…

Headlines from the industry.
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AdComply is pleased to announce the official launch of its business operations based in Victoria, BC, Canada. Founded by online marketing pioneers Kevin Wolski and Greg Bate, AdComply is an online compliance company that is poised…

TheMediaCrew announces Licensing of its New Proprietary Performance Marketing Software: EFFECTUS.
TheMediaCrew.com a two time Inc. 500 company has announced an official launch of its proprietary affiliate marketing software, EFFECTUS

Groupon and LivingSocial receive the type of press coverage that most businesses could only dream about. Literally not a day goes by where one if not both aren’t in the news. Sometimes you get the feeling that the companies wouldn’t mind if some of…

How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.

Google is creating a video marketplace within its DoubleClick Ad Exchange, according the company’s vice president of product management. This would mean that Google would become a middleman for selling ads on the Internet, similar to what it does now for display ads.

A new study from Performics, conducted by ROI Research Inc., found that nearly half of mobile searchers have made a mobile purchase in the last six months. Other findings from the report show mobile search’s increasing importance in information-gathering and purchase purposes.