A survey recently released by the Interactive Advertising Bureau (IAB) shows, among many things, that advertisers see audiences respond better to digital video advertising (DVA), and that online video is seen as more trackable, targetable and less expensive.

According to AccuStream Research, $794 million in media spend was generated by mobile advertising networks across the globe in 2010.

A webinar presented by HubSpot reveals a wealth of information regarding when to update your Facebook status, post tweets, publish blog posts and send out emails. One common takeaway for all these activities: do it more often.

According to recent numbers from The Nielsen Company, nearly 25 million U.S. mobile subscribers watched video on their mobile devices in the fourth quarter of 2010, up more than 40 percent from the same quarter in the previous year.

Headlines from the industry.
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Last week we talked about an issue facing the more traditional side of affiliate marketing, one that has already had incredibly serious implications for the affiliate marketing space and could have equally monumental implications for the broader…

Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.

The Lynx brand, known as Axe in the U.S., got a whole lot of attention from commuters last month at the London Victoria Train Station when an ad on the floor asked people to

As we were first wrapping our heads around the affiliate nexus tax, one of the first questions we had was trying to figure out how it would be implemented. For example, if a consumer clicks on an affiliate link where the affiliate resides in a state with the…

Headlines from the industry.
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