The words “AdWords policy changes” generally cause any marketers’ anxiety to increase. More often than not, the source of said anxiety comes from the AdWords team’s employment of the adage, “Experience is the hardest teacher. It gives the tests…

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Advertising Age recently unveiled some helpful and interesting social media demographics “based on actual user profiles, not just Web traffic.” They even made a nifty infographic including all the data.

According to April data from Jumptap, a mobile advertising platform, nearly 40 percent more ad requests were made from consumers while browsing than while using mobile applications.

According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.

The latest figures from comScore show that Google shed some of its dominating search market share in April, while Yahoo and Microsoft picked some tenths-of-a-percentage up.

A white paper from TNS Mobile Life offers a glimpse into the mobile services that are set to see strong growth in 2011.

The latest S.M.A.R.T. Report from Millennial Media reveals that Android smartphones account for more than half of all ad impressions on smartphones. It also revealed the top three advertiser trends in the first quarter of 2011, which included local advertising needs.

A recent study from Nielsen and AOL found that more than half of people’s time is spent with published content, while nearly a quarter is spent with social media. “This prompted the question: How much of a user’s communications also involve content?”

According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets.