-
Hulu Holds Its Lead as the Top Online Video Ad Property in October
According to the latest figures from comScore, Google Sites remains the top U.S. online video content property, while Facebook gained significant ground to finish at No. 2 in October. Hulu remained the top online video ad property.
-
Strong Q4 Ad Spend Signals Strong Holiday Sales in the Cards for Retailers
Ad spend rose significantly in the fourth quarter, according to IgnitionOne. This signals strong holiday sales for retailers.
According to IgnitionOne’s mid-Q4 2011 “U.S. Holiday Shopping Report,” in the first half of the fourth…
-
Apple iOS Continues to Lead Mobile Operating Systems in CTR in November
According to Jumptap’s latest figures, Google’s Android mobile operating system (OS) continues to hold a healthy lead in the smartphone market, while Apple’s iOS continues to lead when it comes to click-through rates (CTR).
-
Thanksgiving Day and Black Friday: Paid Search Spend and Clicks Surged
The online holiday shopping season is off to a blazing start, according to data from Performics. Thanksgiving Day and Black Friday saw paid search spend and clicks increase significantly year-over-year.
-
Google Gains, Bing-Powered Search Loses in October
According to comScore, Google gained ground in the search market in October, while Bing-powered search lost ground. Also, long search queries saw a slight uptick in popularity during the…
-
45% of Mobile Advertisers Used Targeted Campaign Methods in Q3 2011
According to the latest Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report from Millennial Media, 45% of mobile advertisers utilized targeted-audience campaign methods in the third quarter, with about two-thirds of this group targeting local…
-
Saving Money, Saving Time, Locating Hard-to-Find Products Are the Top 3 Reasons People Buy Gifts Online
MarketLive recently released its “2011 Merchant Guide to Maximizing Holiday Sales: Vital Cross Channel Marketing and Merchandising Strategies You Can Execute Today” report. Among the many interesting tidbits included are the top 10 reasons why people buy gifts online, onsite and cross-channel gifting…
-
Nearly Half of Consumers Haven’t Completed Any of Their Holiday Shopping Yet
According to a recent report from Compete, nearly half of consumers hadn’t completed any of their holiday shopping as of the end of October, while one in 10 completed more than half of their holiday shopping already.
-
The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Are We Too Cynical or Just Jealous
One of our favorite publications is Business Insider. Every direct marketer should read them not for information in the customer acquisition space but for their headlines. It is almost unfair how catchy they make their titles and the open / clicks that come as…
Author