Author

  • What’s Trending in Agency Office Layouts and Workflows

    The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. In Event Marketer’s 2025 Agency Business Outlook, 54 percent of agency leaders said employees were required to […]

    From
  • Q1: Event industry People News, Moves and Deals

    Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here.   Promotions & Hires August Jackson has announced a key leadership transition. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a […]

    From
  • Three Corporate Business Travel Trends That Could Impact Events in 2025

    As event marketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting “increased investment” in sustainable travel practices, according to the […]

    From
  • Turnkey Sustainability

    As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs […]

    From
  • Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy

    In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and […]

    From
  • Filling the Gap: Comercio TV Ready for Spectrum Rollout

    Come April 15, Comercio TV will become available nationwide through Spectrum’s Spanish TV tiers including TV Stream Latino and Mi Plan Latino.

    From
  • Agency HR Update: Connection, Belonging, and the ‘New’ Onboarding

    Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and anticipate challenges to pivot at a moment’s notice. These skills aren’t necessarily ones you can glean from a textbook. They come from within, or develop through experience. It’s one of many reasons why talent management in the world of experiential […]

    From
  • Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities

    After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for audiobook ads, and more.

    From
  • M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath

    Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.

    From
  • Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round

    When Women’s History Month rolls around each March, awareness is raised to recognize women’s contributions and advocacy for gender equality. In case you missed it on your calendar, International Women’s Day was March 8, and this year’s theme was “Accelerate Action.” Considering the threat to women’s rights in the United States, the time to take […]

    From