For the ninth consecutive year, Macy

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.

Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.

Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently

Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app

The USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done.

You must be either a paid consultant, or a person fishing for business to think that a company the size of Walgreens told 47% of their customers to go elsewhere as part of their strategy

According to IgnitionOne’s “Global Advertising Report: Q4 2011,” mobile search ad spending in the U.S. saw a huge year-over-year increase in the fourth quarter. The report also found that the holiday season was kind to U.S. search advertising as a whole.