Almost ten months ago, in July 2011, Google started testing a new ad format. It was a marked departure from their traditional three lines of text. With its small image, it looked almost Facebook-like in appearance. With its small…

Millennial Media recently released its Mobile Mix report for the first quarter of 2012. Among its findings is that Android claimed nearly half of the mobile device OS market, while the Apple iPad leads all tablets.

According to Web.com, only 14 percent of small-business owners have a stand-alone mobile website, though this segment has experienced a boost in new business activity because of their mobile marketing efforts. Small-business owners’ marketing budgets are expected to shift toward mobile this…

A recent StrongMail survey conducted with Zoomerang in April took the pulse of 802 business leaders regarding “mobile marketing adoption, budgets, techniques, challenges, benefits and integration with other channels.” Among the findings is that nearly 3 out of 10 businesses have been able to increase…

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According to The NPD Group, almost 75 percent of Android smartphone users in the U.S. accessed Facebook’s app and website via their phones in March.

In March, nearly three-quarters of U.S. Android smartphone users accessed the social network’s app…

According to a report from Wildfire titled “5 Best Practices for Increasing Earned Media: Proven Facebook Campaign Types that Triple Sharing and Participation,” coupons, giveaways and sweepstakes get the most engagement on Facebook.

According to “The IAB Mobile Phone Shopping Diaries,” a study conducted by On Device Research, mobile commerce is mostly about getting the best price and saving money. Also, about 4 in 10 mobile commerce users spend more than $21 per month via their mobile…

According to the latest numbers from comScore Video Metrix, a record 9.5 billion video ads were viewed by American online video viewers in April, with Hulu leading the way.

Six plus years. Two books. One movie. Millions of pages of press coverage. Hundreds of millions of dollars in private funding. Trillions upon trillions of bytes of data. Almost a billion users worldwide. More than $2bn in revenues. The…