The latest “Mobile Mix” report from Millennial Media shows that Android accounted for 54 percent of smart-phone ad impressions in January. However, Apple iOS ad requests grew the quickest during the month.

Introducing MobileCactus, a global performance CPA Ad network for Apps and the Mobile Internet! “Mobile Cactus is the leader in performance-based marketing! We help publishers and app developers monetize their mobile traffic by promoting our exclusive offers. We help advertisers generate new sales and leads only paying for proven results!”

Operation Blasted Out Text Message Spam at a “Mind-Boggling” Rate, Agency Alleges

The other day, we had the chance to meet one of our idols. Unlike most normal human beings this idol works in the online advertising space. They aren’t famous. They do have lots of money, but their wealth has nothing to do with what makes them…

For all its complexities the performance marketing space has only a few major pieces. Starting with the money, we have the advertisers. They pay the bills (most of the time). They come up with offers and more often than not they welcome additional…

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The latest quarter research report from Brightcove and TubeMogul shows that brands saw a “massive” jump in engagement in the fourth quarter of 2010 from the previous quarter, suggesting that “brands are improving the quality of their content and connecting with receptive audiences.”

According to Medialets, a rich media ad platform for mobile, mobile rich media ads are surging, led mostly by iOS devices. The company’s recent figures also show fragmentation for Android devices.

A wealth of information about the mobile realm was recently unveiled by comScore in its “2010 Mobile Year in Review” report. Among the highlights was the finding that mobile advertising is on growing at a healthy pace and that nearly half of all mobile subscribers in the U.S. were mobile media users in 2010.

As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming the stencils with street reps that can hand out coupons or other promotional materials. This unexpected encounter is very interactive with consumers and it’s usually a low-cost solution that yields high-impact and results.