Also worthy causes I just received the issue of PROMO and was excited to see coverage on cause-related marketing efforts. While there were

CLIENT MasterCard International AGENCY McCann Erickson, New York City (creative);Project Support Team, Danbury, CT (contest execution) Lifeguarding at

My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the

Branding at the ol’ ballgame used to be as simple as signage in the outfield and giving away logo-laden Bobble Heads. No more. Nowadays, brands need to

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

How do you know which publisher to create a long and mutually beneficial relationship with? At what point do you cut your losses and move on?

In 2004, some of the best known companies in our space received funding. Fastclick raised $75 million, Netblue another $20 million. With the online ad market so hot, it makes sense to expect that trend to continue.

If your online marketing strategy includes email, you’re likely well aware of how spam filters can impact your results.

One of my favorite companies was in the news recently. Normally, this would imply Google or Yahoo, but this time the company making the news was one that Google probably doesn’t like.