What’s in a name? You decide.Nine-year-old Opus Marketing has changed its name, it says, to broaden its focus from an event-marketing shop to an agency

There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV

They’ll help you sample, coupon, run sweeps, or do direct response on the Internet. We’ll help you find out how they work and what to know before hiring

Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet

McCracken Brooks Communications’ recent purchase of fellow Minneapolis agency Maier Marketing adds thrust to the company’s goal of building a 100-person

4:00 PM, Sunday, Suburban Town, USA: The Stanley Cup playoffs are on Fox, and Dad and the three boys can’t take their eyes off the tube. The bowl on the

Hot on the hoofs of last month’s tribute to the Chicago Cows comes a stampede of cow campaigns. Why not? Animals have the proven ability to evoke human

Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the

Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure

The shame about running a worldwide awards program is that we only get to give you the details on the winners, as we have on page 52 of this issue. Scads