Affiliate managers talk about two percent of their affiliates generating ninety-eight percent of transactions, as if that makes sense. It’s time that you trimmed the fat off your affiliate program. According to data that I collected recently for

Many companies are still very much in the hunter-gatherer stage, where tasks necessary for survival such as reporting, data analysis, and even creating linking urls are all manual processes day in and day out. This doesn’t leave much resource fo

In a twist on employee incentives, Internet service provider Earthlink is letting consumers decide which of its employees are worthy of perks like company cars and offices. Earthlink puts a twist on employee incentive programs by asking consumers to …

Fulfillment house Archway Marketing Services has expanded its staff and its facilities. The Minneapolis-based company (formerly Gage Marketing Services) has hired Dan Abell as VP-information technology and Joe Rudolph as VP-finance. Abell will oversee …

Arguably the biggest purchase impacting our space last year occurred in June when AOL announced its intent to purchase Advertising.com for north of $400 million. Two months prior, in March, another substantial acquisition took place. This one saw Ask Jeev

Let me start by saying that the overwhelming majority of affiliates are nice, honest, hard-working people. However, there are the occasional shysters out there which stand ready to take advantage of unsuspecting affiliate managers who are not monitoring t

Have you ever been lured into clicking on a banner that is flashing, twitching, or shaking? These ads are made using Rich Media and although they get your attention, there can be a downside to using them with an in-house affiliate program.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Were I to have access to more time, energy, and/or a statistician, I could point out the instances in my articles dedicated to the incentive promotion space. Without those, I can only speculate, but I feel confident in suggesting that they are numerous. I

Market Segmentation is defined as targeting a specific group or audience and is vital for a healthy ROI. Notice how we see more “Christian” offers on the Net these days? From Christian mortgage to Christian debt consolidation to Christ