ad pepper media acquires Nedstat Basic, the leading global free website analytics solution.
Asset transaction significantly extends ad pepper media’s reach and range of free services for website partners.

At the most recent AD-Tech show in Chicago, it was remarkable how many times I heard executives stress the importance of the all-mighty conversion. With advertisers spending thousands per month driving traffic to their sites, forms…

Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as…

Affiliates have been consistently pioneering innovative ways to drive targeted traffic to web properties. The three most popular ways are Search Engines, Pay-Per-Click and Email marketing. However, the laws are becoming more stringent…

Rupert Murdoch is here, and his entry is a sign of more purchases to come. No such event happened in time for this week’s publication, a fact that remedies itself, though, next week with coverage of Experian’s purchase of…

Writing about major acquisitions is among the best topics to cover. They provide a great opportunity to research companies in order to better understand the factors behind the sale. One such sale was Intermix, a company snatched up by Rupert Murdoch’s…

During eUniverse’s ultimately turbulent fiscal year 2003, they acquired direct marketing focused Response Base, a company run by Chris DeWolfe, who along with the other co-founder of MySpace.com, Tom Anderson, had also worked at XDrive.com…

Google recently announced changes to its AdWords program intended to both simplify keyword management as well as give advertisers more control. Their AdWords keyword status system will be simplified to either active or inactive from its current…

Ten years ago Netscape went public launching the dot com madness. The Netscape explorer was brilliant in that it was essential. An entire marketplace was growing through the Internet, and consumers needed a way to get to the..

Less than a week after announcing that it had settled its spyware related trespassing lawsuit with Elliot Spitzer, Intermix Media again made headlines. This time, though, the headlines involved Intermix gaining a substantial amount of money as…