Travelocity is taking rewards to another level, offering customers new perks designed to enhance booked trips through the online travel agency. The online travel site is now rewarding customers with extra incentives (think gift certificates to online …

MARRIOTT REWARDS: has launched a new Web site, Rewarding Weddings, which gives couples who book their wedding receptions at participating Marriott International, Inc. hotels details on how to earn enough rewards points for a free honeymoon. The Web site …

Campbell Soup Co. is weaving a real-life promotional program into the plot of a TV show for the second time.

(Direct Newsline)— House subcommittee approved a bill on Friday that is intended to tackle the problem of identity theft by requiring reporting of thefts of personal data. By a 13-8 vote, the Energy and Commerce Committee’s Subcommittee on Commerce, …

Incentivized marketing is the art of creating incentivized leads for third party advertisers. By now, just about every Internet user has come across one of those colorful “shoot the duck, win a free Ipod” or “guess the celebrity, win an XBOX 360” ads, and more than one has actually taken up the…

By now most of you know that CPA (cost per action) is an advertising payment model by which the advertiser pays the publisher each time a specific, visitor-initiated, and qualified action occurs, such as the completion of a survey, signing up for a subscription..

In recent years international trade issues with China have been contentious. However, when it comes to controlling the international flow of SPAM China is very much on board. To be sure, China has a strong motivation to act on this problem. According to the…

Next week, it’s our big conference, and what we will see are the results of a hot and growing Internet advertising market – more exhibitors and attendees, more press, more bankers, and most importantly, more competition. None of these, especially the…

The Insider News weekly polls, are intended to provide information that is wanted by the industry. Whether it be the best CPA company to work with, the best mail solution, or simply the best offer that is working that particular week.

In Part One, we highlighted the importance of leadership in any economic environment but especially in an ultra-competitive one such as ours, and we mentioned how strong leadership doesn’t guarantee success but it will be…