This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy…

Dogpile.com recently collaborated with researchers from the University of Pittsburgh and Penn State University to measure how much overlap and differences in ranking there are between search companies MSN, Google, Yahoo! and Ask Jeeves.

Behind the scenes of the online lead generation industry, there is a battle going on. Some may even say it is a battle of good and evil. I say it is a battle for survival.

Affiliate marketing depends on several factors to be successful. Mainly, an experienced affiliate wants to influence the visitor to click on the banner or text link they have placed to refer traffic to the merchant’s site.

Last week, I lamented the fact that no major acquisitions occurred. No sooner had those thoughts left the keypad then news of ClassesUSA’s sale to Experian became public. While Rupert Murdoch’s entry into the online space made headlines…

ConsumerInfo.com, MetaReward, Cheetahmail, LowerMyBills.com, ClassesUSA, and Affiliate Fuel all have something in common, and it isn’t email, CPA, or “dot com”. The answer is their now parent company, Experian. While Experian formally…

Frequent flier reward programs has taken on a whole new meaning for Frontier Airlines, which has rolled out a new program that lets customers use their miles to shop and bid on items from an online auction. The More Store, an online miles shopping site, …

Safeway taps its Safeway Club Card loyalty program to raise as much as $10 million for local schools. The 10% Back to Schools effort involves 40 packaged goods companies who will donate 10% of sales on 1,700 participating brands bought by Safeway Club …

A California judge has ordered one Safeway store in Hollister, CA, to stop selling gasoline below cost in response to a year-old suit from a local competitor. The suit, filed in May 2004 by Dassel’s Petroleum, Inc., contends that Safeway’s …

The Light Group Inc., an incentive marketing and performance improvement company, has named Paul Gordon, president and partner. Founder Arnold Light, who was president and CEO, remains CEO. Most recently, Gordon had been senior VP-sales for …