There was a time in lead generation when all that mattered was the number of leads someone could produce. The price paid per lead was almost exclusively based on the numbers generated, not necessarily how those leads performed…

In “Quality over Quantity” we focus on the general trend in lead generation of both the buyers of leads and the suppliers of leads focusing on producing higher quality, more efficient leads as opposed to trying to simply maximize the…

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is…

– Find out how he got his start in the industry – 10 years ago
– Learn about the first international lead generation platform.
– Find out how zip offers affected his business

Chili’s Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards.

In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.

Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the

It’s 1983. I’m cheap, so I’m buying my daughter clothes at Sears. She turns to me. Daddy, it’s OK that you’re so cheap, but can we at least get a Gap

Last week, AOL began selling movies for download on its video portal, AOL Video. The full-length films from 20th Century Fox, Sony Pictures Home Entertainment, Universal Pictures, and Warner Bros. Home Entertainment…

Apple’s dominating iPod devices have quickly grown into the face of portable music, but with recent news about Microsoft’s impending line of Zune gadgets and with the recent unveiling of SanDisk’s 8GB Sansa e280 music player, it…