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Engagement
TRADE & SALESFORCE
Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and
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Style Points
Because of the incredible success and buzz created by this promotion for Levi Strauss’s Slates slacks, Chris and Matt were deluged by interview requests.
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FOOD
Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford
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The Nation’s Top Promoted Brands
There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among
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Ai Quiero!
Taco Bell capitalizes on Dinky fever this holiday season with plush dogs that speak when you squeeze them. Four different dogs wear accessories and say
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Engagement
Account-Specific Spotlight: Detroit
Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering
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Samsung Joins MovieFone
For the second time, Samsung Electronics America will team with MovieFone for a sweepstakes that offers Samsung’s electronic gear as prizes.Callers to
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Dialing up Youth
Mervyn’s California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In
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Coming in next month’s PROMO
Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You’ll find out in our December issue when our editors profile
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Engagement
Account-Specific Spotlight: Phoenix
Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94
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