Brokering Discounts
Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could
Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could
Coca-Cola, Atlanta, broke its first national NASCAR promo last month with an under-the-cap sweeps dubbed Coca-Cola Racing Family Reunion.Nine winners
WHITE PLAINS, NY Heineken USA, based here, kicks off a multi-million-dollar promotional campaign in late May to support its sponsorship of New Line Cinema's
Valassis Communications Inc., Livonia, MI, has signed an agreement to purchase up to 50 percent of Pacific Palisades, CA-based Merge LLC and launch an
Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that' s the
Corruption is hardly new to the sporting world. Ever heard of the Black Sox Scandal? Money-centered players and team owners ruining seasons have become
Alize. There is a good chance you haven't heard of it. It's a premium liquor that blends passion fruit with cognac. I can tell you Alize is delicious
77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That's
I recently spotted this headline on a convenience store billboard: "Our Coffee is Fresh or It's Free." Get real, I said to myself. I want it fresh or
ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version