Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
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Off the Team: NFL’s infringement suit contends Coors is not a player.
Coors Brewing Co. went ahead with an August-through-September campaign despite a court ruling against the beer maker just a week before the campaign broke.
SHARING THE BOUNTY
Snyder Communications, Bethesda, MD, continued shoring up its many business units by aligning a group of "target marketing services" under one banner,
Face the Future
Ok, so maybe you don't feel the need to count down the days until the next century. We're proud of you. This alarm clock and photo frame from Bridgeport,
The virtual flagpole
Hmmm. What do America Online's 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,
And the Pitch…
After decades of keeping the smooth, white, plastic surfaces of its classic products pristine, Wiffle Ball, Inc., has gotten into the promotions game.
ACQUIRED KNOWLEDGE
Internet marketer DoubleClick, Inc., New York City, acquired direct-marketing research firm Abacus Direct Corp., Broomfield, CO, in a deal worth $1 billion
Winners are few and lawyers dogging them many, so why are sweepstakes on a rampage?
The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll
Foiled again
Here's one way to shine on-shelf: UniFoil Corp.'s foil for packaging and P-O-P. Titleist recently redesigned all its packaging using Unifoil materials
Heavy Drinkers of Imported Beer
"A Heineken and an Amstel, thanks." The couple by the bar won't be found slugging $1.99 six-packs on the couch at home; they're too busy working and working
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