Perseverance Pays Off, Millennium Pays Back, Loyalty Lives!
The Bloody boycott is over, readers - you again have official permission to stay at the fabulous Broadway Millennium hotel. Didn't know there was a boycott?
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Yo, Soy
Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought
Two for the road
Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for
ASIAN INVASION
Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.
Traffic control
Online promos get better mileage when they're connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand's
Scratch This
RealTime Media, the folks who brought us online scratch-off cards, is now offering Easy Money, a turn-key instant-win sweeps package. Marketers buy virtual
Busier business card
Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So
February 1, 2000
One Man’s Junk…
..is another man's "pop-culture archive." In Alex Shear's world, branded products offer both a link to marketing's past and a bridge to its future.You
Saved From the Shredder
A few tidbits of truth from the 1999 scrap heap - before we jump-start the shredder and begin a new millennium.FURLESS FREEBIES. McDonald's redefined
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