Headcount Hoopla
The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The
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Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver
No-Nos in Europe
Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state
Fresh Dough: Hawthorne takes charge at Ocean Spray.
Ocean Spray, Lakeville, MA, has brought in Pillsbury veteran Robert Hawthorne to turn around the troubled co-op.Hawthorne joined Ocean Spray as president-ceo
Detail Devils
Quality and level of detail make a difference in cloisonne lapel pins. (Trust us. We know from cloisonne lapel pins.) These nifty items are designed by
Aisle Racing: NASCAR, Kmart team on sales-driving premium/sweepstakes effort.
Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail
FROM Interstate To Internet
They don't even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows - both in the way
Pwimawy Cowers: Kraft joins Cartoon Network on election effort.
Who's a more qualified candidate: George W. Bush, Al Gore, or Elmer Fudd?No, the linguistically challenged character hasn't entered the U.S. presidential
Ready to Serve: Kraft plans blitz into foodservice.
Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The
Two for the road
Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for
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