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  • Email Marketer Strikes Back Against

    In an apparent effort to stem the tide of bogus spam complaints, email marketer David Linhardt and his company e360insight last week launched a salvo in the battle against people who claim “spam” and attempt to have…

  • Domain Registration, Web Audience Rises

    According to “The Domain Name Industry Brief, March 2007” released by VeriSign, there is now a base of 120 million registered domain names across all top-level domains (TLD). This is a 32% increase from the 2005 figure.

  • Google Heads into the Tube

    The time has finally come for Google to fulfill all the buzz about its entrance into the television advertising game. According to sources, the search king has been testing out trial ads with a few partners and advertisers in Concord…

  • DMA International ECHO 2007 Competition

    DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
    Call For Entries Is Open – Deadline for Submission is April 24

  • A Sub-Prime Primer – Part 1

    In less than two weeks, from February 21, 2007 through March 5, 2007, the Dow Jones Industrial Average lost more than 700 points, or almost six percent of its value. In the week and a half since, the Dow has gained less…

  • A Sub-prime Primer – Part 2

    Mortgage banking as a whole has played a significant role in the Internet advertising landscape. It provided the catalyst and platform for LowerMyBills’ $380 million purchase and NexTag’s estimated $90 million…

  • Keys to the Ultimate Multichannel Marketing Mix on Agenda at ACCM

    New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

  • Game Console Ownership Growing

    A new report released by Nielsen titled “The State of the Console” reaffirms that gaming consoles are continuing to get a firm grip on American households. This is hardly surprising given the recent buzz surrounding new…

  • Live From Marketing Sherpa

    Compliance = Reputation = Deliverability = Profits:
    This week I had the pleasure of attending Marketing Sherpa’s Email Summit in Miami, Florida. I’m always…

  • Two Ways to Think about Ad Networks

    The sale of Strategic Data Corp to Fox Interactive got us thinking. In the ad network world, there exist very few companies such as Strategic Data Corp. Publishers like Fox, who focus on content and not technology make…