Internet advertising has been a dynamic industry ever since the days of Prodigy and America Online. From buying basic text advertisements on the earliest websites, to buying cost per impression, cost per click, cost per action, then

Internet media and market research firm Nielsen//NetRatings introduced its new online video measurement service, which is dubbed VideoCensus. Besides confirming Nielsen’s love of making one word out of two, this is an…

Pepsi has placed interactive billboards in numerous locations that let consumers download viral video clips onto their cell phones.

The subject of “free” offers is something I’ve discussed previously in the iLegal column, and circumstances have once again pointed me in this direction. As I’ve stated before, one of the FTC’s current hot buttons is investigating…

Online ads have been good business for the big portals of the Internet, and it doesn’t seem like this will change anytime soon. The respective shares of the pie look a lot like the actual search engine rankings, which means that Google…

The past week or so has been an eventful one for Yahoo!, the second most used search engine in the U.S. First it swooped up online advertising exchange Right Media, which follows on the heels of Google’s DoubleClick…

Knowledge Networks/SRI has come up with a cute name for online users who frequently stream videos and audio during their time on the Web: “streamies.” Thoughts on the nickname aside, the fact that anyone has deemed this…

Another month, another confirmation of Google’s dominance in the search engine realm. March only revealed what we already knew about Google’s share of the search market pie: it’s big, and it’s growing.

In October of last year, Yahoo took many in the ad space by surprise announcing a strategic investment in ad network and exchange Right Media, as it led a $45 million Series B round of financing. While not an…

There is a myth that exists that advertising needs to be intrusive in order to be effective. While this is not an entirely true statement, in most conditions it is correct. There are two types of products advertised in our market: products in…