In Part 1 of Blogging in the Corporate World, we discussed the significance of blogs, who has a company blog, and the different implementations of them. In Part 2 we conclude our look at the company blog landscape first with an...
On Monday, the Yahoo! Publisher Network sent an e-mail to its publishers about updates to its terms and conditions. Compared to the prior version of the terms and conditions to the Yahoo! Publisher Network beta program, there...
Google finally has an answer to Yahoo and MSN’s financial sites in its new beta version of Google Finance. It takes advantage of Google’s long-reaching access to resources such as news and blogs, and offers unique features that...
Up until now, Google’s one obvious weakness was the absence of a strong social network in their arsenal. Though they do have Orkut, a community site that is invite-only, it has done poorly in any country not named Brazil. However...
On March 16, Ad Pepper Media acquired contextual targeting technology provider Crystal Reference Systems for cash and stock worth up to $3.5 million.
Mom never taught us this and our teachers certainly didn’t, but sometimes it’s good to have a negative attitude, at least in paid search. With apologies to the memory of the great singer Bing Crosby I’ll try to explain a little something...
Listen to me, okay? What I’m going to tell you is very, very important: being top banana in search doesn’t mean anything. Don’t click away, I’m serious, you’ve got to believe me. Quick, run a check on Excite.com - you must, no one else...
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
Being focused more on the lead generation side of online advertising I often view the world myopically. That was the case last week until I received a question that warranted some additional perspective. This reader wanted to...
Last week we featured a column titled “Marketer’s Unite - Open Up the Kimono.” The better title and the one used on my blog, is “Google versus Yahoo by the numbers.” This week, we continue the fascinating look at...
