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  • Yahoo Answers Handles Majority of Questions Asked Online

    Hitwise recently reported on the traffic details for question and answer Web sites. Not surprisingly, Yahoo! Answers received the bulk of this traffic, with a few other sites lending a hand to curious users looking to take advantage of user-generated wisdom of crowds

  • Krystal Pushes New Beverage with Online Promotion

    Fast food icon The Krystal co. is rolling out a new line of slush beverages, called Krystal Freeze, today and is supporting the effort with an online and e-mail marketing campaign.

  • Miller Runs Virtual Basketball Bar Tourneys

    In a local brand-building gambit, Miller Lite has created virtual basketball tournaments running concurrently with games being aired during the National Collegiate Athletic Association’s Men’s and Women’s Tournaments.

  • Papa John’s Puts Up NCAA Tourney Photo Site

    Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.

  • Cottonelle Pushes Comfort Message Via Mobile Tour

    Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.

  • Coke Gets Search Traction

    Coca-Cola’s C2 brand had a brief shelf life after its launch four years ago, despite a Super Bowl ad and a Yahoo takeover, due to a strategic oversight.

  • Nickelodeon Amuse Park Opens at Mall of America

    Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America.

  • When Are Unsolicited Mobile Messages Considered Spam?

    The best and simplest answer to the title is actually quite obvious: when the recipient has no interest in the offer at hand.

  • ValueClick Smacked with CAN-SPAM

    Picture this: you receive an email, or see a banner ad, that congratulates you for somehow being eligible to receive a free plasma TV or a free Nintendo Wii, if you would just take a few minutes to complete a survey, with no visible indication of any conditions.

  • Online Video Cools Off in January

    The latest figures released by the comScore Video Metrix service shows that while online video in general cooled off in January from its record setting December numbers, Google video sites still held onto its commanding lead in the U.S. market.