Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.

Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing.

Las Vegas-based PartnerWeekly, a SellingSource, LLC company specializing in performance-based marketing, today announced Joseph Lilly has been promoted to president.

Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT).

Nielsen Online and comScore Media Metrix offered various rankings and data concerning the Internet, from a broader perspective

While Google remains a virtual equivalent to anything related to the word or idea of “search,” it might be easy to overlook its current moves to ratchet up its dominance both in the states and overseas.

A recent study conducted by Forrester Research revealed that the mobile advertising market still has a ways to go before marketers can depend on it the way they have come to depend upon traditional Web marketing.

Recent figures released by comScore regarding online advertising networks showed that AOL’s Platform-A ad network (which includes Advertising.com, Quigo, and Tacoda) led the pack, reaching 90.7% of the total number of Internet users in the U.S. during March 2008.

Vantage Media, one of the largest and fastest growing integrated media and marketing firms in the U.S., today announced the addition of three key executives to the company’s management team.

For those who made it up, down, and/or across to ad:tech San Francisco, hopefully you took our advice during your pre-show planning, making sure to wear comfortable shoes, bringing plenty of business cards, showing up…