Articles by

The Un-network Ad Networks

Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies...

The Unmonetizable

Almost ten months ago, I made some predictions for what might happen before the close of 2006. Similar to our Trends piece on the un-network ad networks, this particular prediction involves an issue that leaves many ad...

Social Media Optimization

Two months ago Rohit Bhargava wrote an entry on his blog about the five rules his firm uses to socially optimize a site. This article is credited with pushing Social Media Optimization (SMO) to the forefront of our industry.

Italy and Microsoft Unite Against

On Monday, Italy became the first European nation to agree to implement an anti-child-porn system developed by Microsoft. Both Italy and Microsoft believe that the rest of the continent will soon follow suit.

Affinity Circles Goes to the NBA

The Portland Trail Blazers might not be the most advanced team in terms of on-court skill, but the organization just took a step towards being one of the more advanced teams in terms of online technology. The NBA team, which...

Out-of-Context the Way to Go for Ads?

A recent study conducted by BL Labs, the research arm of ad network BlueLithium, revealed some surprising information regarding behavioral ads and their performances in context and out of context.

Britons Blog, Make

According to a study called “Digi:Nation” conducted by the Harris polling institute along with the Guardian newspaper’s online edition, over a quarter of Web users in Britain have created their own blogs or Web sites. This is seen...

SPOTLIGHT ON… Mark Carlson from SimpleFeed

- Learn How You Can Incorporate RSS In Your Marketing- Discover How Affiliates Can Use RSS To Generate Revenue- Find Out How ad:tech Is Using RSS As Part Of Their Marketing Program

Testing for the Masses

Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web 2.0. Google’s new product, dubbed...