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Trancos, Inc. Announces Launch of LEADCAST, an Innovative Lead Exchange Marketplace
Trancos, Inc, a leading online marketing company is announcing the launch of a new division: www.leadcast.com. This new self-serve platform allows businesses to bid on leads in real-time and sell leads. Leadcast is to leads what Google Adsense is to clicks.
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US Loses More Than 2.5 Million Internet Users
Half of the 10 countries followed each month by Nielsen Online saw their active Internet home user populations drop in September compared to August. The U.S. lost the most users, while Switzerland lost the largest percentage of its users.
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The State of the Browser Wars
The dust from Google Chrome’s arrival has long since settled, so it’s time to refocus for a bit on the two current big boys in the browser wars: Microsoft’s Internet Explorer and Mozilla’s Firefox.
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Spam Profit Margin sux0rs?
A team of seven researchers at the University of California, Berkeley and UC, San Diego got into the Storm botnet to get a closer look at how much money spammers might be making.
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Online Sales Shrinking
According to comScore, e-commerce sales have been sliding down a steep hill this year. While growth is still happening, figures are declining closer and closer to no growth at all.
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Agencies
Mars Promotes Zeitler to VP Shopper Marketing
Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing.
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CPA Empire Announces Name Change to affiliate.com
New name reflects the company’s leading position within the affiliate marketing industry
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Message from Hilary Schneider of Yahoo! Search Marketing
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June.
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Top Sites do not translate well on mobile phones
In hopes of promoting a new product, Bango, a mobile Web technology firm, reported that half of the 20 most visited Web sites according to Nielsen Online did not translate well on mobile phones.
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Mobile Ads Get Lots of Memorable Exposure
Limbo, a mobile social network, partnered with GfK Technology, a market research company, to release their Mobile Advertising Report for the third quarter of 2008 on Monday.
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