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Coaches Association Signs Sampling Pact

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High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.

Mobile Marketing Sees Increased Participation

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Consumers, and younger people in particular, are increasing their interest and participation in mobile marketing campaigns, according to the Mobile Marketing Association (MMA).

Consumers Too Careless Online

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Two separate studies released earlier this week came to the same conclusion: Web users are too casual and absentminded when it comes to their personal security online.

Super Bowl Influences Online Behavior

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A recent survey conducted by comScore Networks concerning this year’s Super Bowl found that 10% of respondents said that they intended to visit Web sites of Super Bowl advertisers on game day, while 11% said that they would...

Google Presently on the Attack While Mobile Foes Loom

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In the midst of all its other morsels of juicy happenings, Google has inadvertently (or cunningly) reminded the Web of its seemingly inevitable dive into the office productivity suite realm. This time it’s a presentation product...

Jessica Simpson Sold Me a Pizza

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It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza - you know, the one with the “pull-apart outer crust...

Fair Weathered Pixel Practices

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If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user...

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