Personalization in e-mail marketing efforts is key. Though this is logical, it might behoove marketers to remind themselves of this fact and to check to see if their e-mails appear too shady for the typical consumer’s tastes.

Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader.

Nicorette is ramping up its NASCAR sponsorship with track-site smoking cessation seminars for pro racing fans.

Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from

One of the Most powerful steps a product or brand can take to get an edge on competitors and make more money is to respond to cultural developments in

It’s a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on

For those who are unfamiliar with SearchMash, it is Google’s small, relatively unknown alternative search engine.

NBC and News Corporation have been talking for months about a joint venture into the realm of online video.

Though print media is far from dead, there is no doubt that the Internet has taken away a good portion of its thunder.