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Local Search Leads to More Offline Action
According to a white paper published by TMP Directional Marketing and comScore, U.S. Internet users who conducted online local business searches are likely to actually end up in a store in person.
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One in Five Internet Users are Updating their Statuses on Twitter or Elsewhere
Pew Internet & American Life Project’s recent “Twitter and Status Updating, Fall 2009” report reveals that about 19 percent of adult Internet users use Twitter or another status update service, reflecting a huge surge from previous surveys.
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Retailers Meet Consumers in Social Realm, Holiday Spending Buzz is Down
Online retailers are flocking to the place on the Internet where a lot of attractive consumers already are: social networks and shopping sites.
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Twitter and Social Networks Cost UK Businesses $2.25 Billion
Morse, an IT services and technology company based in the U.K., recently found that the use of Twitter and other social networks by employees while at work is costing businesses in the country a pretty penny to the tune of 1.38 billion, or $2.25 billion, each year in lost productivity.
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Mobile Messenger Expands Senior Management Team with Experienced Mobile and Direct Marketing Leaders
Edward W. McCormick Named Senior Vice President of Human Resources; Israel Niezen Named Senior Vice President of Strategic Marketing and Development
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Tweet This: The Odeo Rodeo
We came across an article in AdAge this week that interviews Dom Sagolla, a former quality control engineer that worked on Twitter. His story is a pretty interesting one, but it’s the kind when reading that you really want to hear…
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Tweet This: Screw Revenue
While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter’s lack of revenue. From one…
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Google Gains Market Share in September, Bing Stays Steady
Despite early indicators from StatCounter and Net Applications, Bing appears to have held steady in September, though Google conquered more market share during the month.
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Google Top Property in September, Entertainment, Education Sites See Fall Boost
According to the latest data released by comScore’s Media Metrix service, September showed a visible shift from the summertime to the fall season online.
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Size Doesn’t Matter as Much as Creativity for Rich Media Ads
According to Eyeblaster’s recent “Global Benchmark Report 2009,” rich media ads benefit from things other than size, though banner ads benefit from increased sizes because of increased visibility.
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