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Acquisition
Taco Bell Runs World Series Giveaway
If one player on either team steals a base in the World Series, it’s free crunchy beef tacos all around at Taco Bell.
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Acquisition
Fred Claus’ Film Gets Free Vignettes, Sweeps and Video Game
Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9.
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Engagement
JCPenney Names Anik to Marketing Post
JCPenney has named Ruby Anik as senior vice president and director of brand marketing.
Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer. -
Acquisition
Subway Gets Mobile with Seattle Seahawks Contest
Subway went mobile last weekend with offers to customers in the Seattle-Tacoma area, starting with a shot at winning a Seattle Seahawks’ helmet.
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Top Search Terms for September
The latest Hitwise figures concerning the top 10 search terms in 10 categories were released recently. MySpace and PayPal appear to be holding onto their popularity.
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Yahoo Lists Top Costume Searches
It may not be nearly as significant or interesting as the monthly search engine rankings, but Yahoo!’s listing of the top TV-related Halloween costume searches is revealed to the public for the taking. After all, it is nearing that wonderful time of tricks and treats.
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TruEffect revolutionizes interactive advertising with TruServer
SafeServe the first cookieless ad serving technology raises the bar on consumer privacy
TruAdvertiser.xls is industry’s first enterprise ad serving platform fully integrated with Microsoft Excel -
News, the Broken Variety: Love , Hate, Light
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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A Local Dilemma – Part 1
I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet’s sake, I would…
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A Local Dilemma – Part 2
If you read Part 1, you will have learned of a great gym, but more importantly, of a challenge that it and many local businesses face, especially service based ones where foot traffic alone won’t make the…
Author