For many reasons - another record year expected in online advertising, Google first hitting $600 per share, Bidu passing $300, multiple multi-billion dollar acquisitions, record-levels of investment, a blog being valued at $100 million...
During his presentation at TARGUSinfo's most recent online lead quality summit, Terrence Thomas, CMO of eLearners, made a comment that sounded like any other, but some comments end up sticking with you...
The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.
U.S. marketers spent $10 billion on online advertising in the first half of this year, increasing their Web ad budgets by about 26% compared with the first six months of 2006, according to the latest version of the Interactive Advertising Bureau’s quarterly ad report.
Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.
Mission Viejo, CA - October 4, 2007 - LinkValu Affiliate Network www.LinkValu.com premiered their exciting new instant issue insurance offer, www.eLifePolicy.com last quarter to rave reviews.
After encountering pixel placement issues with a number of affiliate managers, advertisers, and their tech team, a 101 pixel refresher course is much needed.
After many IMs, phonecalls, emails about why we need subids and transactionids I felt there was a need for a reference piece that would explain their importance. This should clarify some questions and issues about setting up subids and transactionids when creating a new campaign on an affiliate network.
Over 150 Leading Publishers Attended Online Affiliate Leader PartnerWeekly's Annual Publishers Conference Yesterday In Las Vegas
In June we wrote an article inspired by some of the most important people in the direct marketing space, account managers. As I wrote then, I still remember my entry into the online space. I was asked whether I wanted to do media buying or...
