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  • Verizon Wireless Smart Phones Consume Most Data, iPhone Still Dominates

    By now, we’re all aware of the rumors saying Apple’s iPhone will make its way to Verizon Wireless around the beginning of next year.

  • Digital Coupons Doubled to More than $1 Billion

    According to Coupons.com, printed savings from digital coupons doubled during the 12 months ending June 2010, with ready-to-eat cereal leading the way.

  • Google Tax

    The performance marketing world has generally relied upon a fairly straightforward approach. Find / build offer; buy traffic, watch performance, tweak, and scale. Historically, the traffic…

  • Getting to Market

    You don’t have to love infomercials to have a love of selling products direct to the consumer. If you work in te performance marketing space long enough, especially at a network…

  • A Case for Cautious Optimism: Trends in the Incentive Industry

    The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • IAB’s In-App Advertising Overview

    Advertising within mobile applications is, obviously, a big, emerging beast that is just beginning to rise from the waters. While Apple’s devices and platforms have played the biggest hand so far, Android and BlackBerry have also been key players.

  • Virtual Goods Increase Brand Awareness, Ad Awareness and Purchase Intent

    Virtual goods are being pushed to the forefront of many discussions, thanks to the likes of Facebook, Zynga (and its big investor Google) and Foursquare.

  • Back-to-School Spending on the Rise

    While the heat screams “summer!” each and every sweltering day, it’s already time to start thinking about back-to-school shopping — at least, according to the National Retail Federation, which recently released its “2010 Consumer Intentions and Actions Back to School” survey, conducted by BIGresearch.

  • California Leads the Blogosphere

    The latest figures from Sysomos show that more than half of bloggers in June fell into a single age bracket, the gender split was slightly tipped toward the fairer sex and one state ruled all other states/provinces — by far.