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Upper Deck Issues VP Candidate Parody Cards

Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions

Video Placements Proliferate

Paid product placement was a particularly bright spot last year, as spending grew 33.7% to the $2.9 billion mark, from $2.2 billion in 2006, even though

Riding the Changes

Here in my adopted home of Chicago, long-standing traditions are facing change. Not only are both ball clubs given a good chance to get into the playoffs,

Air Support

On the marketing food chain, dancing inflatables (or wacky waving inflatable arm-flailing tubes, for you Family Guy fans) are pretty far down toward the

RadioShack Names Applbaum as CMO

RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday

Chiquita Runs Rewards for Fresh Products Purchases

Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice

Mars Hires VP/Retail Channel Marketing Director

Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office