Recent figures from comScore show that American viewed 4.6 billion video ads in May. Google Sites led all video properties in terms of unique video viewers, while Hulu led the way in terms of video ads viewed.

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In only in its 2nd year operating, W4 has quickly taken a leading position in the results-based online advertising marketplace, drawing customers for its advertisers through social media, paid search, subscriber data and other channels.

It’s not as though we don’t spend enough time thinking about the lead gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so…

Last week, we talked about a growing issue within the auto insurance lead generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell leads to agents directly. A group of…

According to a report recently released by Nielsen, mobile ads lag far behind other forms of advertising when it comes to trustworthiness. Nevertheless, mobile ads are growing in popularity and importance, and are finding their way into more mobile apps.

Daily-deal sites are all the rage, and the wave is being led by Groupon and LivingSocial. They’re clearly ahead of the pack but what makes them different? According to comScore, each site attracts different sets of consumers and display advertisers.

A new report from ROI Research sponsored by Performics found that nearly six out of 10 respondents deem LinkedIn as an important social networking account to have, more than any other social network.

The latest U.S. search figures from comScore are out, and they’’re not all that astonishing. The search landscape remained virtually unchanged in May from April, though the leader of the pack is making moves that aren’t reflected in these numbers.

According to recent numbers from Experian Hitwise, Facebook continues to hold the titles of the most visited website and the top overall search term.