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In the early years of affiliate marketing, picking an offer was as easy as finding the highest payout for the offer you wanted. There was no need to look into an offer any further.

When adware companies make the news, rarely does the coverage discuss positive developments. As a lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving.

The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22

Monday April 27 was UNFry Day at most KFC restaurants, as the quick-service chicken chain gave away samples of its latest attempt to tap into the healthy eating trend with a slate of menu items that are grilled, not fried

According to recent figures from comScore, MySpace retained its spot atop the list of online social networks in February, though its year-over-year growth was dwarfed by Facebook’s.

Global advertising spending is expected to be down this year according to three big ad buyers.

Some what out of necessity, the fake blogs have started to grow-up. While still a confusing mess, two types of players seem strongest - those attempting to buy on slightly more premium inventory, i.e. non-self service...

After spending three years in retirement, Jeeves has returned to Ask.com, compelling the search engine to revert back to its original name, Ask Jeeves - in the U.K.

A study recently released by McAfee asserts that the annual amount of energy used for spam-related activities around the world could be a lot more productive if used otherwise.

A few weeks ago we wrote about the distinction between an affiliate and an arbitrager. The rise of the flogs and the more recent rise of the review pages only helps illustrate that point. At its most essential, the affiliate...