Pay-per-call leader Ring Revenue has partnered with LeadClick Media, a provider of performance-based lead generation services and subsidiary of First American Corp (NYSE: FAF) in offering innovative call-based lead generation. The partnership was launched in mid-2009 to test Ring Revenue’s performance-based call tracking platform. Initial testing included adding phone numbers to Search listings and landing pages, in order to route calls to RingRevenue’s voice lead generation platform and ensure quality lead filtering and distribution to LeadClick advertisers.
"Call tracking has been around for some time, but RingRevenue has brought an easy to use and deploy platform to market that makes managing, optimizing, and scaling call-based lead generation campaigns easy," said Adrian van Haaften, Senior Vice President of Marketing at LeadClick Media. "But most importantly we’ve been able to leverage the platform to increase lead volume, lead quality, and improve ROI for us and our clients."
In 2010, LeadClick plans to use the RingRevenue platform more broadly to enhance the performance of more of its email, display and offline campaigns to impact conversion.
"LeadClick is pioneering some unique applications of our pay-per-call platform, using it to drive more category-specific leads," said Jason Spievak, CEO of RingRevenue. "And as the partnership expands, LeadClick and its advertisers gain access to a huge new revenue opportunity and an even broader audience."
LeadClick advertisers interested in signing up for the program should visit http://www.leadclick.com/internet-leads.html or call 415-343-1444.
RingRevenue offers the only pay-per-call platform purpose-built for the performance marketing industry. The company’s patent-pending technology makes tracking phone calls easier than tracking clicks, allowing publishers, advertisers and direct marketers to make more money by connecting consumers with advertisers via phone.
About LeadClick
LeadClick Media, www.leadclick.com, a subsidiary of First American Corp (NYSE: FAF) is a leader in performance-based lead generation, specializing in connecting consumers with service providers in the financial services, automotive and sub-prime industries. Located in San Francisco, LeadClick has been a pioneer in online direct response marketing since 1998. With a unique ability to design and execute all aspects of lead generation campaigns – from media buying, offer development and creative design, to lead delivery, analytics, reporting and campaign optimization – LeadClick Media serves as a turn-key source of high quality consumer sales leads for hundreds of top-tier advertisers. Its subsidiary, eAdvertising is a leading affiliate network driving results for both publishers and advertisers. For more information on joining the eAdvertising network, visit http://affiliate.eadvtracker.com/index.php?pgid=39
About RingRevenue, Inc.
RingRevenue tracks and manages calls even better than clicks, enabling affiliate networks and advertising agencies to track purchases made by phone. RingRevenue’s patent-pending pay-per-call platform makes it easy for online and offline publishers to promote call-based campaigns through the leading affiliate networks, and the company’s proprietary call quality processing engine ensures delivery of the highest-quality callers to advertisers. RingRevenue provides its pay-per-call platform to several leading affiliate networks and agencies. For more information about RingRevenue or to schedule a demo, please visit www.ringrevenue.com or call 866-943-6426.
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