A survey from SEMPO found that nearly 9 in 10 search marketers said Google’s recent algorithm changes have had a big impact on their efforts; the survey also noted that the North American search marketing industry will be worth $22.9 billion in 2012. Meanwhile, with so many smartphone users champing at the bit for the […]

Awareness, a social marketing software company, recently released a report titled “The State of Social Media Marketing Report: 7 Major Findings & In-Depth Analysis.” Among the many interesting findings in the report is that 6 in 10 marketers look at new leads as a metric of revenue generation from social media. The report starts by […]

In case you were wondering, Facebook CEO Mark Zuckerberg says his company will eventually “do” search

A new study from RichRelevance, an e-commerce personalization provider for retailers, looks at how major social networks drive traffic to retail websites. While Facebook is the clear leader in driving total traffic, Pinterest delivers the heaviest spenders to retail sites. According to the “Shopping Insights” study, shoppers who click through from Facebook account for 85.8 […]

Jumptap, a mobile ad network, is partnering with publishers and data providers to help advertisers better distinguish between consumers displaying different types of behavior. Meanwhile, LivingSocial is going to slow its pace of acquisitions, while comments from Groupon’s CFO boosted its shares. Read on for more industry news and insights. Industry News and Perspectives: Jumptap’s […]

By Sam Sim, Co-Founder, Guppy Media

With the exponential growth of mobile advertising, it’s important to ensure that as media buyers we are diversifying our mobile buys across all facets of mobile media. With the current growth pace of 80 percent per year, it’s even more crucial now to consider mobile advertising as one of your primary sources of ad inventory. In fact, a report from eMarketer estimates that mobile ad spending reached $1.45 billion in 2011, up from $769.6 million in 2010.

As the 2012 holiday season approaches, email marketers should be paying closer attention to how mobile-friendly their messages are. A new report from Knotice found that 36.0 percent of emails were opened on mobile devices in the first half of 2012. This is up from 27.4 percent in the second half of 2011, and up […]

Microsoft adCenter is now named Bing Ads. The company is also testing longer ad titles for paid-search ads on Bing. Meanwhile, Gyft has launched a new mobile app that aims to bring gift cards to mobile phones in a big way, and Groupon is bulking up its customer-service operations with help from India. Read on […]

Amazon’s new lineup of Kindle tablets furtively integrates ads that users are not able to remove; the company also made Bing the default search engine on its Kindle Fire tablets, a sign that Google might not be in Amazon’s future plans. Speaking of Google, the search engine is testing out a new layout in what […]

By Jay Weintraub, Founder & CEO, LeadsCon and Daily Deal Summit

One of my long-time inspirations, Andrew Chen, wrote a post in April of this year that introduced and popularized a term that has since caught fire, the growth hacker. As he wrote in the title, “Growth Hacker is the new VP of marketing.” For me the term was and still is a hard to sink my teeth into. I’m more of an old school direct response, customer acquisition junkie, terms by comparison, that sound not only unsexy but perhaps outdated when compared to growth hacking. The question I’ve always had is growth hacking something new or perhaps just a new way to look at something old.