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HitPath to launch a revitalized branding campaign at ad:tech NY 2009.

Webapps LLC, the developer of HitPath, the fastest growing affiliate marketing tracking software, has announced that they will be unveiling a new website and branding initiative at ad:tech NY, as part of an ongoing growth strategy for 2009. The new site is just the start of a more sophisticated brand image aimed towards giving the…

Part 1 – And So It Begins

Many companies try to coincide new product releases and/or news releases around Ad:tech New York. And each year we can almost count on something noteworthy occurring during this period. Unfortunately, several...

Part 2 – The Fallout

When your publication reaches close to a million readers that is some serious leverage, and Michael Arrington leverages his power to the fullest. Techcrunch is not a traditional publication...

Twitter and Social Networks Cost UK Businesses $2.25 Billion

Morse, an IT services and technology company based in the U.K., recently found that the use of Twitter and other social networks by employees while at work is costing businesses in the country a pretty penny to the tune of 1.38 billion, or $2.25 billion, each year in lost productivity.

Get Ripped… Off

When we look back on the history of the world of flogs and flogvertising, we probably won't know which straw broke the camels back. The straws in this case are mainstream news articles but more so legal ...

Original Works

In covering the flogosphere, one thing becomes clear very fast. A lot of sites and ads look very similar. And, in mentioning the often unimaginable lack of creativity, it's to come off as not just critical...

Local Search Leads to More Offline Action

According to a white paper published by TMP Directional Marketing and comScore, U.S. Internet users who conducted online local business searches are likely to actually end up in a store in person.