Jumptap, a mobile ad network, is partnering with publishers and data providers to help advertisers better distinguish between consumers displaying different types of behavior. Meanwhile, LivingSocial is going to slow its pace of acquisitions, while comments from Groupon’s CFO boosted its shares. Read on for more industry news and insights.
Industry News and Perspectives:
Jumptap’s New Way to Target Mobile Ads Using Behavior and Offline Data
Mobile ad network Jumptap is trying to help advertisers be smarter about separating “impulse” behavior from “intent” behavior by linking consumer behavior on mobile and the Web with offline data. With the help of publishers and third-party data providers, Jumptap is hoping that tracking consumers across multiple devices will give advertisers better discernment between the types of consumers they’re dealing with. (GigaOM)
10 Online Marketing Terms You Must Know
Online marketing, like any other industry, is full of jargon and acronyms. While terms like SEO and PPC are widely understood, there are plenty of others that demand your understanding. Take conversion rate optimization (CRO), for example. This metric helps marketers understand how effective their calls-to-action are on a site. (American Express OPEN Forum)
Facebook Sponsored Results Are About the Searcher, Not the Search
Facebook users search in a different way than they do elsewhere on the Web. This subtle point should be loud and clear to advertisers. Since Facebook isn’t search-driven, targetable searches for a term or group of terms are few. However, click-through rates are high. Among the tips for using Facebook sponsored results are to bid on searchers, not searches; don’t translate SEM keywords to your Facebook strategy; and test, test, test. (FBPPC)
Why Inbound Marketing Needs Expert SEO Advice
Inbound marketing and SEO aren’t mutually exclusive, which is why no one should fully buy into software solutions that purport to preclude the need for an SEO expert. Among the five reasons why inbound marketing efforts need the help of an SEO pro are: you need to understand what works and what doesn’t, building links is more than just asking sites to link to yours, and SEO experts know about terms and tactics that require some level of knowledge and understanding. (Search Marketing Standard)
5 Insights for Using Mobile Marketing as a Lead-Generation Tool
Stats regarding mobile usage are eye-catching, but what do they say about mobile’s impact on generating targeted sales leads? Facts are one thing, but insights are what take marketers further along. “Direction is conversion,” “Handheld users want shortcuts” and “Guesswork must be avoided” are among the five insights discussed here. Also, remember that mobile marketing isn’t a standalone tool. (Business 2 Community)
Daily-Deals News:
LivingSocial Will Slow Its Pace of Acquisitions
LivingSocial will slow its pace of acquisitions, according to CEO Tim O’Shaughnessy. After completing eight acquisitions in the past two years, the Groupon rival, the company will focus on integrating some of its large overseas acquisitions. Any future deals will focus on specific technology or teams that the company wants to attract. (Reuters)
Groupon’s Shares Benefit From CFO’s Comments
At an investor conference on Tuesday, Groupon CFO Jason Child said the company is taking steps to drive its growth in Europe with new technology aiming to improve the relevancy of deals sent to subscribers. The company’s shares rose 8 percent that day. (Chicago Tribune)
CrowdSavings.com Acquires Faveroo.com
CrowdSavings.com has acquired Faveroo.com, a local daily-deals company based in Columbus, Ohio. The move will expand Faveroo’s services and give CrowdSavings a foothold in another market. This is CrowdSavings’ fifth acquisition of the year and 15th since its start in 2009. (Columbus Business First)
42% of Consumers Never Returned to a Business After Using a Deals Voucher
According to a poll conducted by Street Fight, 42 percent of the 750 respondents said they’ve never went back to a business they first visited to redeem a deals voucher. Nearly 17 percent returned to those businesses once, while almost 25 percent returned 2-5 times, and 17 percent returned more than five times. (Street Fight)
LeLePets Offers Rewards Program for Members
LeLePets, an online pet store, is getting into the social commerce game with a new program rewarding points to members when they refer a friend, when their referred friends make purchases, when a company/product is featured via a suggestion, or when users send photos of their pets using products purchased from the store. LeLeBugs credits can be redeemed when purchasing any of the daily deals on the site. (Daily Deal Media)
Blogs of the Business:
Fast, Fair and Frictionless Content Licensing on the Internet (Continued)
Here’s a follow-up post regarding suggestions for industry self-regulation on the issue of copyrights and the Internet. Getty Images’ PicScourt Image IRC is a step in the right direction. (A VC)
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