On Friday, Google introduced Zavers, “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them

Following up its report on content marketing, produced with the help of Outbrain, Econsultancy is taking a look at what some experts foresee regarding content marketing in 2013. For instance, in response to the question “Why does content marketing seem to have reached a tipping point this year?” James Carson, a freelance content strategy consultant, […]

Groupon has acquired Glassmap, a startup that has created a location-based deals discovery app. In October, Glassmap unveiled a feature enabling local businesses to target users of the app based on their interest, activity and location, which sounds like a nice fit for Groupon Now. Glassmap learns about a user by looking at their Facebook, […]

“Content marketing, at its essence, is really just a connection,” writes Daniel Burstein at MarketingSherpa. “It’s linking those who know something (subject matter experts) with those who want to know it.” This is where subject-matter experts come in handy, especially when more complex subjects are being covered. But to squeeze the best responses out of […]

Groupon has taken a step toward closer to dongle-to-dongle combat with Square with its announcement of its Groupon Merchants app for Android (v2.2), which implements Groupon Payments into the platform. In other words, Groupon’s updated Merchants app for Android devices enables merchants to accept credit card payments using Groupon Payments, which utilizes a small card […]

The multifaceted world of marketing lends itself to various misunderstandings, and the specific realm of lead generation is no different. Misconceptions that plague businesses and their understanding of what’s really involved in generating high-quality leads can be big hurdles to performance and results. So to shed some refreshing light on things, we spoke with some […]

By Dr. Jacob Shama co-founder, chairman and CEO of Mintigo

In the past year, marketing automation has passed a tipping point. So many B2B marketers at this point have purchased the professional equivalent of a Ferrari – a pricey, powerful system designed to create personally relevant experiences tailored to the unique needs of every potential customer on their radar.

Zendesk, a customer service software and support ticket software provider,

Everyone and their mother has a Facebook page, but how does a business stand out from the crowd and get the most likes possible? While your company might have a lot of real-life fans, those people might not like you on the biggest social network in the world because they either aren’t the type of […]

Recent resurgence aside, Groupon is clearly a company in a tough spot these days. “Daunted by the deteriorating business model, sluggish international growth, and a series of accounting missteps, investors have shaved more than $13