“Working the sales process in reverse saves you money, resources and time,” writes Andre Bourque, a social media marketing and inbound-marketing specialist. “In order to effectively increase your market presence and online profile, you can use various platforms and tools to be where you wish to be and when you wish to be there.” He […]

Last week, “curious purveyor of local” Scoutmob partnered with Google’s Niantic Labs to integrate its local deals into Android mobile app FieldTrip, which serves users information based on where they currently are. But that isn’t the only good news these days for the Atlanta-based company, according to PandoDaily. Scoutmob co-founder and head of product Michael […]

At the end of 2012, PayPal expanded its offline payments service to 23 total brick-and-mortar retailers, nearly doubling its previous number of partners and exceeding its goal of 20 national retailers by the end of last year. PayPal’s in-store checkout system is now available in 18,000 physical stores throughout the U.S. Among the 23 retailers […]

Brightcove, a provider of cloud content services, has put together an infographic including “really interesting data around why content marketing is a top priority for marketers seeking to drive awareness, generate leads and convert sales,” according to the company. However it also looks at the fragmented nature of today’s audience, thanks to social media and […]

What do email marketing and magic have in common? They both need their audience to opt in to a performance. This little metaphor yields a helpful post from Daniel Burstein at MarketingSherpa that discusses four key tricks email marketing tactics every email marketer must know: 1) The reward delivery: loyalty, check-in rewards, offers, etc. (think […]

In a bit of positive press for the oft-beleaguered daily-deals company, TechCrunch has profiled Groupon’s “Grassroots” program, which aims to make it easy for people to do good in their communities. Grassroots uses the same “tipping point” model Groupon’s daily deals have. “While the exposure and raised funds are great, the real value of these […]

Content marketing is a fast-moving train to engagement, relationships, trust and other wonderful “destinations” that marketers don’t want to miss.   Last week we looked at the definition of content marketing

Like it or not, attention spans are getting even shorter, which is a reality marketers have to be mindful of when it comes to the content they produce. The challenge is understanding how to pump out brief forms of communication to engage with prospects and customers. Here are five types of “snack-size content” marketers should […]

On Friday, Google introduced Zavers, “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them

Following up its report on content marketing, produced with the help of Outbrain, Econsultancy is taking a look at what some experts foresee regarding content marketing in 2013. For instance, in response to the question “Why does content marketing seem to have reached a tipping point this year?” James Carson, a freelance content strategy consultant, […]