“Working the sales process in reverse saves you money, resources and time,” writes Andre Bourque, a social media marketing and inbound-marketing specialist. “In order to effectively increase your market presence and online profile, you can use various platforms and tools to be where you wish to be and when you wish to be there.” He suggests these six tools for those looking to add to their inbound-marketing toolbox:
1) TweetDeck for posting tweets, status updates, follow hashtags, etc.
2) HootSuite for managing social media assets
3) BuzzStream for managing contacts and word-of-mouth campaigns
4) Sprout Social for scheduling posts, managing contacts, lead generation, reporting, analytics and more
5) SEOmoz PRO for building links and defining authoritative sites
6) Google Docs for administrative and planning purposes
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