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Facebook Removes Users’ Option to Opt out of Graph Search Results
If users felt unsettled as they read about Facebook Graph Search and thought about how it might infringe on their privacy, they now have a tangible reason to complain: Quartz notes that on Dec. 11, 2012, Facebook updated its privacy policy, adding this new section: “When you hide things on your timeline, like posts or […]
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5 Steps to Improve Lead-Generation ROI
“Unfortunately, the truth of the matter is that far more organizations have mastered the art of generating leads than have mastered the science of converting leads into sales,” writes Patricio Robles at Econsultancy. He offers five steps for squeezing the most out of leads to get some ROI juice: 1) validate leads 2) score leads […]
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67% of SMBs Plan to Boost Marketing Spending in 2013, 85% to Increase Use of Email (Infographic)
MarketingSherpa is sharing research from AWeber based on a survey of 3,159 small-business owners worldwide, which finds that 67 percent of small businesses plan on increasing their marketing spending in 2013. The company also found that small businesses will make more use of social media this year, with 70 percent planning to boost their presence […]
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How to Analyze and Measure Your Mobile Marketing Efforts
In case you haven’t heard, mobile is kind of of the Ron Burgundy of 2013. Do a search for “mobile marketing” and you’ll be inundated with reports, statistics and tips about marketing via this channel. By one estimate, 6 out of 10 human beings on earth, including children and the elderly, have a mobile phone. […]
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Instagram Boasts 90 Million Active Users, 4 Million Photos per Day, 8,500 Likes per Second
Instagram is strutting its numerical stuff for the first time. Here are the statistics the company is sharing in its Press Center: – 90 million monthly active users – 40 million photos per day – 8,500 likes per second – 1,000 comments per second Of course, it’d be interesting to know what percentage of those […]
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85% of Marketers Will Increase Their Mobile Budgets in the Near Future, but Concerns Remain
A joint study from the ANA and MediaVest finds that 96 percent of marketers are currently using or planning to use mobile marketing in their marketing mix, while 85 percent of marketers say they plan to boost their mobile budgets in the near future. However, 42 percent of marketers are concerned about properly measuring results, […]
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What Facebook Graph Search Means for Marketers, Local Businesses, Users and Brands
At its anticipated event Tuesday, Facebook showed the world what it was building: Graph Search, a search tool that leverages users’ connections to deliver relevant results based on “recommendations” from their friends. Though Facebook
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Infographic: How to Write the Near-Perfect Subject Line to Get Your Email Read
Litmus, a provider of email testing and tracking tools, has created an insightful infographic about how marketers can craft near-perfect email subject lines. Why not perfect? Because the perfect subject line is roommates with Bigfoot and the Loch Ness Monster
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4 Marketing Concepts That Need to Be Reconsidered: A Call for Basic Skills
“The marketing industry runs on heuristics, although nobody actually uses that term,” writes Greg Satell at Digital Tonto. “Simple rules of thumb become axioms, which are then dressed up in a new, snappier shell and presented as insights. They are then recycled and reused.” Once these insights gain consensus and momentum, it gets hard for […]
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Global Mobile Ad Revenue Will Hit $11.4 Billion in 2013
Mobile advertising revenue worldwide will hit $11.4 billion this year, according to Gartner. This would reflect a 17.0 percent increase from the $9.8 billion in global mobile ad revenue in 2012. According to Gartner, of the $11.4 billion in mobile ad revenue expected in 2013, $3.8 billion, or 33.5 percent, will come from North America, […]
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