Arthur Hughes, a noted database consultant, has joined KnowledgeBase Marketing as vice president/solutions architect. he will provide consulting services as part of the firm’s consulting and analytics team.
Hughes, a familiar speaker at industry conferences, has written several books and numerous trade articles. During his 30-year career, he has worked for Advanced Computer Solutions and DoubleClick.
“Arthur has done it all, from writing software to developing highly successful strategies for winning marketing programs,” said Richard Muller, executive vice president of strategic consulting and analytics for KnowledgeBase, in a statement.
A has also served as an economist for the U.S. Treasury and for the Agency for International Development.
KnowledgeBase, a Wunderman company, offers database, CRM and information services.
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